Professor Bowman contributes the leading edge thinking and business theory that shapes Stratevolve’s service offerings, strategy concepts, and tools and techniques.
Cliff joined Cranfield University in 1988 where he teaches strategy on the Cranfield MBA programmes and across all of Cranfield’s executive short courses. His current research interests include competitive strategy, dynamic capabilities, strategy processes and the development and leveraging of strategic assets. He has been Dean of the faculty, and Director of Graduate Programmes. He is a founding Director of Stratevolve and past chairman of the European Case Clearing House.
He has undertaken strategy consulting assignments for a wide range of private and public sector organisations in Europe, USA, Brazil, India, Australia and South East Asia specialising in strategy process interventions with top teams. Client organisations include APV, Boral, BT, DHL, Ernst and Young, Northern Foods, HSBC, KPMG, Mercers, UPN, Trygg Hansa, Tesco, and HBOS.
He is the author of nine books and numerous articles and has delivered keynote speeches at many conferences around the world. His books include Competitive and Corporate Strategy (Irwin, 1996), Strategy in Practice (Prentice Hall, 1998), and Designing World Class Corporate Strategies (Butterworth Heinemann, 2005).