Founding Directors
Professor Cliff Bowman
BA MBA PhD, Professor of Strategic Management, Cranfield University.
Professor Bowman contributes the leading edge thinking and business theory that shapes Stratevolve’s service offerings, strategy concepts, and tools and techniques.
Cliff joined Cranfield in 1988 where he teaches strategy on the Cranfield MBA programmes and across all Cranfield’s executive short courses. His current research interests include competitive strategy, dynamic capabilities, strategy processes and the development and leveraging of strategic assets. He has been Dean of the faculty, and Director of Graduate Programmes. He is a founding Director of Stratevolve and current chairman of the European Case Clearing House.
He has undertaken strategy consulting assignments for a wide range of private and public sector organisations in Europe, USA, Brazil, India, Australia and South East Asia specialising in strategy process interventions with top teams. Client organisations include APV, Boral, BT, DHL, Ernst & Young, Northern Foods, HSBC, KPMG, Mercers, UPN, Trygg Hansa, Tesco, and HBOS.
He is the author of nine books and numerous articles and has delivered keynote speeches at many conferences around the world. His books include Competitive and Corporate Strategy (Irwin, 1996), Strategy in Practice (Prentice Hall, 1998), and Designing World Class Corporate Strategies (Butterworth Heinemann, 2005).
A brief introduction:
Professor Cliff Bowman
"Strategic management is a 'design science' like medicine or engineering. What this means is that whatever we research has to make a practical difference to the way people run their organisations. This is a two way street: as researchers we can bring ideas and insights to practicing managers, and our experience of working with executives helps to shape our research agenda. Setting up Stratevolve was a way to formalise this creative interaction between the domains of research and practice."
Dr Paul Raspin
“Stratevolve was formed based on insights gained from the strategy consulting sector and academia. It struck us that there was an opportunity to combine the best of these two worlds: to offer a strategy consulting service that drew on management research insights from academia, and to combine this with top tier strategy consulting analytical capabilities. Our initial and ongoing motivation is to bring informed ideas and insights to our clients, and to work inclusively to develop effective strategy that yields outstanding returns."
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